“Knowledge4Retail” is a strategic marketing tool that links the worlds of analog and digital commerce and makes digital solutions available for individual customer service: The consortium with representatives from business, trade and research develops technologies and an open platform for AI-based applications for stationary retail commerce.
The aim of the project is to establish a new generation of information systems for retail and its supply chains as a digital innovation platform and ecosystem. The planned platform will contain a powerful database of semantic digital twins of products and entire retail stores, thus laying the foundations for AI and robotic applications from different suppliers.
In the course of the project, four use cases will be developed, implemented and tested as examples to demonstrate the capabilities and economic benefits of the platform for the people involved. The following scenarios are currently being planned:
The focus of Fraunhofer IPA's development work in the project is on the following topics:
IPA is also involved in the design of the AI-based software platform.